- Implement successful marketing campaigns and manage their execution from ideation to delivery. - Promote the brand at trade shows and major industry-related events. - Develop strategies and tactics to promote the company and drive qualified traffic to its website. - Experiment with various organic and paid acquisition channels such as content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis. - Create valuable and engaging content for the company website and blog that attracts and converts target groups. - Build strategic relationships and partnerships with key industry players, agencies, and vendors. - Prepare and monitor the marketing budget on a quarterly and annual basis, allocating funds wisely. - Oversee and approve marketing materials, from website banners to printed brochures and case studies. - Measure and report on the performance of marketing campaigns, gather insights, and assess them against goals. - Analyze consumer behavior and adjust email and advertising campaigns accordingly. Predpoklady: - Demonstrable experience in marketing together with the potential and attitude required to learn - Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate - Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) - Knowledge of WordPress - Experience in setting up and optimizing Facebook campaign and Google Adwords campaigns - A sense of aesthetics and a love for great copy and witty communication - Up-to-date with the latest trends and best practices in online marketing and measurement - Content and visuals creation with dedicated software